Most likely you're doing it to counter other people's votes. You absolutely love (underrated masterpiece) but it only carries a 7.3 average. Looks like it needs a boost. Why is it rated so low? Obviously some people who know jack about movies and probably didn't understand the cinematic nuances - and subtle, beautiful anti-political agenda - rated it low.
Or it's the opposite. Some terribly trite Hollywood junkfest is rated much too high. Looks like it needs as many bad ratings as it can get to deplete this unexplainable average. Maybe I'll sign up another account so I can vote it down twice.
In summary, if you're a person who does this, you're probably full of yourself. Your opinion is founded in 'intelligence'. You take out your frustration of being 'surrounded by idiots' on movie rating sites, youtube videos (that video was not funny), amazon, forums, and blog posts. Oh.
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